Having a strong brand image builds credibility with your client or customer base. And this helps you grow recognition, loyalty and competitiveness. In this blog, we look at the pillars for creating and maintaining the image that reflects your brand’s distinct value.
Marketing can be smart and easy with the right Customer Relationship Management (CRM) automation. It helps you find more clients, and service your current clients better by creating personalized client journeys across every touchpoint. In this post, we look at the “how”.
Hosting an online meeting to educate and inspire can set you up as a thought leader and showcase subjects of relevance to your audience. In this blog, we share ideas and tips about creating fresh and engaging virtual events in 2022 and beyond.
As we welcome the new year and all that a fresh start brings, let’s take a moment to look back at some of the weird things we’ve had to adapt to since 2019, and share a few laughs about working in the ‘Not So New Normal.’
Now is the time to start planning your marketing campaign for 2022. What messaging will resonate with your clients and prospects, and which channels will reach them most effectively? Continuing where we left off in our November blog, we provide 5 more marketing strategies to put you out in front in 2022.
2022 will bring with it some fundamental changes to the way we market. Digital marketing and content marketing are becoming increasingly critical to engaging new clients and building a following with them. In this post, we provide the first 5 of 10 tips for planning winning marketing strategies for 2022.
Generating awareness and interest in your services is the catalyst to growing your market. In this post, we provide five tips for reaching your ideal clients, communicating to them what makes you unique in your field, generating the market demand you’re looking for – and more!
Demand marketing is the key to driving awareness and getting people excited about your offer. It generates interest in what makes you unique in your field, so people want to learn more about your services. In this post, we look at how to create that demand.
As the economy rebounds, we’re networking like never before, face-to-face and virtually… and creating exciting new business opportunities! The question is, how can we build on those interactions, make them as strong as possible to move our business forward? Here are some tips for growing long-term relationships with your best clients.
Hurray! Michele Bailey’s new book, The Currency of Gratitude finally arrived. Ever since attending one of Michele’s powerful pandemic support workshops last year, I realize that we both strongly believe that expressing gratitude makes good business sense. In this blog, I share my tips for making this easy.
